Project information
1
Verve is a Moroccan fashion brand selling Shein-sourced dresses with a high-end, minimalist aesthetic. The project aimed to turn mass-market fashion into a branded, curated shopping experience for women looking for elegance, affordability, and fast delivery.
Instead of a cluttered shop, Verve uses a magazine-style layout, showcasing each product with emphasis on aesthetics, fit, and vibe. The design evokes luxury and simplicity — black and white tones, elegant typography, and curated categories like “La Sélection de Verve.”
- Product filters for dresses, lingerie, tops
- Multi-language setup
- Visual storytelling with sunset photography
- Fast loading, mobile-first design
- WhatsApp post-order follow-up
- Custom-designed booking form (no redirect)
2
The site is built for COD-driven impulse purchases, with a smooth and feminine UX. It’s not meant to feel like Shein. It’s meant to feel like “the Moroccan Zara… but smarter and faster.”
This project is a prime example of “brand layering over dropshipping” — where the interface and perception transform the same product into a more valuable one.
- Client : Fashion Retail (Women’s Clothing)
- Platform : WordPress + Costum Code
- Link : Ve-rve.store
- Trade : Independent clothing seller
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