General Boots
Project information
1
General Boots is a Moroccan direct-response funnel created to sell rugged tactical boots for everyday and harsh outdoor use. The design and copy were crafted specifically for Facebook Ads targeting Moroccan men, leveraging urgency, masculine language, and clear pain-solving propositions.
- Landing page structure with product storytelling
- Countdown timers and offer urgency built-in
- WhatsApp confirmation integration
- Cash-on-delivery funnel (no cart, instant form)
- Bundle pricing logic (1x, 2x, 3x offers)
- Full mobile optimization with fast-load structure
2
This was not a “shop” — it’s a single-product, single-purpose funnel designed for maximum conversion using psychological triggers like scarcity, speed, and security.
From scrolling to order in under 45 seconds.
The site was built with a mobile-first mindset, reflecting COD behaviors and UX patterns specific to Moroccan e-commerce.
- Client : Tactical / Military Footwear
- Platform : WordPress + WooCommerce + Costum Code
- Link : generalboots.online
- Trade : Independent Moroccan product seller
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